Main Article Content

Abstract

Since remote age, promoting has given a source of imperative data. Nobody can deny that advertisement is directed at every sector of the country. So that ads has great impact on society and as well as on economy.


In 21st century, the part of advertising in economic and in public has arguable issue. Consumers reckon that advertising often violates ethics. Consequently, in competitive world, promoters are taking over unprofessional system to confront with the competition. The purpose of this chapter to understand the term of social, economic issues in advertising and various unethical cases relating advertising in India. This clearly depicts that there is the lack of implementation of rules and regulations to control these measures. Further, this chapter focuses the ethics in advertising; unscrupulous hones utilized by sponsors in India additionally expound a few genuine cases.

Article Details